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Get Your Google My Business Listing To Rank Higher

Make Your Google My Business(GMB) Listing Rank Higher In Google Maps Section

If you are a business owner trying to get your Google My Business listing to rank higher in the maps section of Google map section, this post is for you.

As you may have encountered, Google My Business listings are a fantastic way to connect with buyers attempting to do business locally and a core component to any Local SEO effort.  However, Google’s, Google My Business help resources, fall short when it comes to forthcoming specifics about ranking factors to help your GMB perform well and place where you need it be. This article will provide insights and information you need to help your business acquire the ranking factors that are important for your businesses local SEO efforts. If your the information on your business page is not optimal then; Google algorithms might decide that a business that’s farther away from your location is more likely to have what you’re looking for than a business that’s closer, and therefore rank it higher in local results.

This post will review 3 core ranking factors:Google My business ranking factors


Local Business Page Ranking Factors:

  • Relevance

    Relevance refers to how well a local listing matches what someone is searching for. Adding complete and detailed business information can help Google better understand your business and match your listing to relevant searches. Google will not put you out there is you do not met the end-users expectation.

    Recommendations: Business page – Choose the nearest possible category and sub category for your business page.
    Provide an accurate business description for your business, try and include your main category keyword within your description.

    Recommendations: Website – Display your business name, address and contact details on site. If you are a single business, then the footer is best. If you have multiple locations, then on your serviced area location page, with link to the matching business page, Incorporate schema markup or JSON-LD structured data, ANDCheck your websites pages for keyword relevance and structure

  • Distance

    Just like it sounds–how far is each potential search result from the location term used in a search? If a user doesn’t specify a location in their search, Google will calculate distance based on what’s known about their location. They will include you as a surrounding option too. Niche markets do well here. But if you are in a highly competitive market, be VERY specific with your geography settings and consider adding a geo into your title. If your geo targeting information is clear, Google might decide another business further away is more relevant.

Tips For Distance: On your website, link your map link to your GMB listing, add your geo to your page title.

  • Prominence

Prominence refers to how well-known your business is. Some places are more prominent in the offline world, and search results try to reflect this in local ranking. For example, famous museums, landmark hotels, or well-known store brands that are familiar to many people are also likely to be prominent in local search results.

How Can You Increase Prominence: Prominence is presence and in this context, Google looks at how dynamically your website is integrated across the search engines. Incoming and outgoing links play an important roll and lets face it, it is not about the quantity of links but instead, the quality. here are few tips to get you started:

  • Local Business Reviews: Local business reviews are an important factor for search engines in deciding how important your site is locally and where to position it within localized search results. Combined with other links to your site and reviews about your site, create a powerful signal to search engines.
  • Blogging: A local business can earn links from a variety of sources; local and national newspapers, local charity sites, local business citations, business associations, chambers of commerce, local high profile bloggers. Blogging monetizes your website by keeping cost per leads down.

At the end-of-the-day, it all comes down to you or your marketing person to ensure your Google My Business Page will ranking well. Google algorithms ALWAYS consider is the accuracy of the business information and the richness of the content associated with the business.

Keep in mind here that Google owes nothing to no one. Google’s goal is to meet the end users expectations every time with great quality SERP’s results based off of  a searchers query. If your are not relevant, or if your relevancy is weak, and you have a poor reputation then your business wont stand a chance with in the competitive landscape.  To ensure your Google My Business Listing matches the end-users expectation, Google’s robots are sent out to crawl the link you have associated with your listing – if your content falls short, your listing will fall behind.

Having Trouble seeing your listing? Learn How To See Your Listing here.


FameHouse Brand IconMichele Jewett operates FameHouse, a data-driven, analytical SEO, PPC & Online Auditing Marketing Consultancy,  with a global client base. Google My Business Pages provide a real opportunity to market and brand a business online.

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