Social Media Pitfalls To Avoid

Social Media Pitfalls to Avoid As you plan your social media goals, strategy, and activities, it’s important to avoid these common pitfalls:
• Don’t go in without goals: You need to establish your objectives, goals, and ways to measure success.
• Don’t just brag or sell: Endless self-promotion will alienate your audience and irritate existing customers.
• Don’t overlook measuring your ROI: There are concrete ways to measure your impact (that we’ll cover later).
• Don’t assume every social media site is good for your business: It’s critical to understand how and when your buyers are using social media. Social media requires you to actively engage with your audience and can be a resource drain if you’re on too many channels.
• Don’t create a presence on a social site and then abandon it: Creating a presence means finding and building engagement with your audience. It’s a continuous process that takes time, but is well worth the effort.